![]() ![]() If you’re looking to hire a logo designer, then visit my portfolio and shoot me an email. Ultimately, the designer will determine which type of logo suits you best.Īlso, check out my other article where I walk you through my logo design process. There's no "fast rule" to determine which type of logo will work best for your brand. It cannot be replicated through typesetting. I've described some of the advantages and disadvantages of each approach above, but ultimately it depends on many factors, such as your brand name (length, pronunciation), your logo idea, your industry etc. The University wordmark is a custom letterform of the name University of Washington. When is best to use each different type of logo? Conclusionĭeciding on the style of your logo should be one of the very first steps in developing your brand identity. They can pose legibility issues when miniaturized. Mascot is a great option if you want to create a fun, playful, and approachable brand image. A mix of a wordmark, with a pictorial/abstract element.įor example, Adidas logo uses the three stripes symbol (abstract mark) together with the name (wordmark).Īlso, a lot of food brands use some kind of character as their logo, just like Pringles for example.īut even a tech company like Tunnel-Bear (which is a VPN provider) is successfully using a mascot for its logo. Combination logoĪ combination logo mixes the elements of both: a text-based logo, with a pictorial or abstract symbol. If you look carefully, however, you’ll see that the Absolut logo adds tiny serifs to its letters, making them a bit more dynamic. It requires heavy marketing to imbue meaning into it. Absolut Vodka’s logo is based very closely on one of the most famous fonts of all time: Futura (here, condensed). The company has one of the most famous wordmark logos now. Works effectively for large companies with numerous and unrelated divisions. Baskin-Robbins is a fast food brand specializing in ice cream and cake. To put it simply, an abstract logo tries to convey a big idea using some ambiguous symbol. The Mastercard logo is so simple (just two circles) yet so iconic and recognizable around the world. Yet another great example of an abstract mark is definitely Mastercard’s logo that composes of just two overlapping circles-red and yellow (plus orange in-between). ![]() It does not include symbols, mascots or badges. Create your word art logo design in minutes. All you have to do is look for the oneworld Priority logo and enjoy. The four parts of the octagon represent forward motion, while the white square inside suggests progress that originates from the center. What is a wordmark A wordmark is a type of logo that only includes the company name. Dedicated check-in desks, fast track security lines, and priority boarding are but. The swoosh simply suggests speed and dynamism-it’s so simple, yet so original.Īnother example of a great abstract logo would be Chase’s octagon logo. ![]()
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